Activation Required

Activation Required

by Lilah Jones

About the Book

You've done everything right. So why does success feel like drowning?


You've hit every milestone and still feel your chest tighten on Sunday nights as you anticipate the week ahead. You've been sitting on a big idea for months, but don't take action because you're still gathering "data." You've had something important to say in your last three meetings and yet said nothing.

You're not lazy. You're not ungrateful. You're stuck. And you can't tell anyone — because how do you complain about a problem that looks like success?

Activation Required is for high achievers who are tired of bleeding their best years on a life that stopped fitting them. Lilah Jones, former Google Cloud leader turned executive coach, shares the methodology she built after nearly losing herself to nine years of "good enough." This book will show you how to:

  • Name the real problem beneath the one you think you have
  • Move before you feel ready
  • Survive the messy middle where most people quit
  • Build momentum that outlasts motivation


Every day you stay stuck, you're choosing the slow death of "meh" over the possibility of something that actually matters. Stop waiting. Start activating.

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Book Details

ASIN B0HQJZ9W4Q
Published 5 Nov 2026
Author(s) Lilah Jones

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